Their first foray into this market was marked by releasing classic titles like Cinderella and Sleeping Beauty, which were met with significant consumer enthusiasm. However, by the early 1980s, Disney began to embrace the potential of VHS releases.

Initially, Disney was hesitant to release its major films for home viewing, fearing it would impact theater revenues and the brand’s exclusive image. The advent of VHS tapes in the late 1970s revolutionized home entertainment, and Disney was quick to capitalize on this new medium. They further explain that the Disney Black Diamond VHS tapes are not exactly rare, but are becoming collectible. Thus indicating that it is a case of hopeful suppliers and uninterested buyers. Snopes points out in their investigative piece that, while there are a number of Black Diamond listings for thousands of dollars on eBay, there are only few that have fetched over $20.

This was due to the rarity of the series of tapes.īut if you visit pretty much any thrift store in America, you will see shelves and shelves full of these cassettes. Over the past few months, I have seen a number of posts on blogs and news sites reporting that rare “Black Diamond” editions of the Disney classics on VHS were going for thousands of dollars on eBay.